San Francisco With Adidas UltraBOOST X

  • Feb 19, 2017
adidas UltraBoostX launch - San Francisco - alice tate - 1

Two weeks ago, I had the amazing opportunity to go to San Francisco with adidas for the global launch of the UltraBOOST X. San Francisco! Adidas! Seriously, this isn’t something I’m taking on the chin! It was the an epic trip, full of amazing, empowering women and I’ve come back feeling more inspired than ever.

Adidas brought together women from all corners of the globe to celebrate their newest running shoe, the UltraBOOST X, which comes with the mantra, greater every run. I’m going to talk about it in more detail in another post next week but for now, know that it’s a hybrid of the PureBOOST X and the UltraBOOST and it looks and feels sweet.

adidas UltraBoostX launch - San Francisco - alice tate - 1

5 of us went from the UK — Adrienne, AJ and Kim, Sarah, and I — to make up the 100-person strong global girl squad. Even though the weather wasn’t the best, (San Fran is as unpredictable as London!) I had a smile on my face pretty much from the moment I landed to the moment I left. There was so much positive energy throughout the whole weekend, everyone so buzzing to be there, and it was great to actually meet IRL the people I follow and admire on social media, from Hannah Bronfman to Ally Love, Chinae, Jera, Robin, and everyone else!

adidas UltraBoostX launch - San Francisco - alice tate - 1
ultra boost x

We took on 5 runs in 2 days — all short and steady but each one greater than the last, along some of San Fran’s most iconic urban running routes. On day one, we kicked things off at Land’s End Lookout, then went on to do some drills under the guidance of US professional runners at Kezar Stadium. We ran up Filbert Street (one of the SF’s steepest streets!)(it was hardcore), then ran down Lombard Street — the famous zig-zag street...COOL! We stopped for lunch at a street food market then finished up the day with a seriously sweaty HIIT class at a warehouse in Fort Mason with Hannah Bronfman on the decks — so much girl boss energy in the room right there. The next day, we all ran over Golden Gate Bridge, then up to Bernal Heights for the best view of the whole city.

adidas UltraBoostX launch - San Francisco - alice tate - 1
adidas UltraBoostX launch - San Francisco - alice tate - 1
adidas UltraBoostX launch - San Francisco - alice tate - 1

The most surreal moment for me was running over Golden Gate Bridge; thick with fog, we couldn’t see anything either side, but it was a real pinch me this is EPIC moment. I’ve forever be able to say I ran the Golden Gate Bridge...BOOM!

ultra boost x
adidas UltraBoostX launch - San Francisco - alice tate - 1
adidas UltraBoostX launch - San Francisco - alice tate - 1

I am quite literally obsessed with all the pics and the imagery from the event — naturally, with a bunch of social media lovers there were a whole lot of photo opportunities, selfies and Boomerang stops. I was only in San Fran for just over 2 days (flying visit!) but I’m going to do a separate post with more pictures of my own, and brief city highlights in case you’re headed that way… I definitely want to go and spend more time in around the city.

adidas UltraBoostX launch - San Francisco - alice tate - 1
adidas UltraBoostX launch - San Francisco - alice tate - 1

It was, without doubt, one of the most inspiring, unforgettable experiences I’ve been lucky enough to have been part of, and I feel so privileged and honoured to have been involved.

adidas UltraBoostX launch - San Francisco - alice tate - 1

Thanks adidas for a seriously mega, once in a lifetime trip!

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