In a city like London where everything tends to cost a fortune and you’ve got zero opportunities to save a penny, you can fall in love pretty easily with free stuff. But when that free thing is something as cool as the adidas Women's Studio, you can quite quickly become obsessed. Over the past few months, I’ve been fortunate enough to do some pretty cool stuff with adidas, stuff that I definitely don’t take on the chin. But one of the coolest things of all that I think the brand is doing is championing is the female fitness community and nothing nor no-one is doing that more than adidas with the launch of its adidas Studio — a fitness hub on Brick Lane that hosts run clubs and yoga and is totally and completely free. FREE. Yep, you just sign up via Facebook Messenger and you can bob along to join in on a yoga class or one of the various running sessions.
Given a 45 minute workout elsewhere in the neighbourhood will set you back £15, it’s a pretty damn incredible offering. I went to the launch event with Jessica Ennis Hill(!) leading a run session through East London and I’ve since been back for a yoga class and a couple of run sessions that have been a really nice way to meet people, socialise and chat to fellow keen runners. Running with others is always so much nicer than running alone.
The space itself is a sleek, naturally-lit space, with all white everything and plants making it perfect Instagram fodder! It also a stocks a great edit of adidas women’s fit kit too, including the covetable here’s-my-PIN-code-Stella McCartney range; and there’s a cafe, Bel-Air, on the ground floor too, which my godddd, serves the most delicious peanut butter and cacao smoothies that are reason enough to run 8km for.