Adidas Parley: From Threat To Thread
I wanted to just share a few words on something I think is really bloody great: adidas X Parley. A collaboration that turns ocean plastic pollution into high performance sportswear. CLEVER. Before I go on, check out the video above to find out more.
We all know global warming is happening and environmental issues are getting worse and worse on our planet. Though there are plenty of eco-focused brands doing big and brilliant things, there's no doubt they're still, sadly, quite niche, not tapping into the majority market as consumers still choose to buy the brands and products they know and love. It's therefore inspiring, and more importantly encouraging, to see adidas, a prolific global brand giant, collaborating with environmental initiative Parley for the Oceans to create products that perform identically, only do a whole lot more good for the planet. The adidas Parley UltraBoost collection still delivers incredible performance and great design, only the pieces are created using plastic waste recycled from the ocean...saving the turtles, the dolphins, and actually, the whole planet.
I feel incredibly lucky to have my hands on a pair of the exclusive adidas Parley UltraBoost Uncaged. They don't just do good and look good but they perform too. You guys know I swear by UltraBoost (usually run in the UltraBoostX but I wear the UltraBoost a lot too) and these Parley editions feel no different. On Monday, I did a 9km from Southbank to Fulham with adidas Runners in them and they're a great running shoe.
So will there be more of them (cos these guys kinda sold out in minutes...)? Stating their mission, adidas say: "We are committed to creating a minimum of 1 million pairs of Ultraboost with Parley Ocean Plastic™ by the end of 2017. But this is just one part of our work. As a founding member, adidas supports Parley in communication, education, research and development, direct action and eco innovation. Our ocean plastic program is led by the Parley A.I.R. strategy to avoid virgin plastic, intercept plastic waste, and ultimately, to redesign new alternatives because we’re in this for good. Follow our ongoing eco-innovation mission and future product launches."
That's promising, right? If you can get your hands on a pair, do.