The morning after Ed and I got back from Italy at 1am, we got up at 6:30am to run adidas City Run Shoreditch 10km. Sure, we could have skipped our alarms and eked out those holiday chills, but then we would have missed adidas’ first completely owned and organised race, which was a total hit and actually, a great way to get straight back into the swing of things.
As you know, I’ve been working with adidas on various running bits and shoots over the last year or so, and I’ve been lucky enough to do some amazing things with them including going to San Francisco and running London Marathon. After 18 years of sponsoring the marathon, they’ve decided to do something different and have launched City Runs — a series of urban 10km races that will take place in different parts of London several times a year.
They kicked things off with a bang in Shoreditch and I really thought it was fab — it was well organised, with a great race village on Shoreditch Park and a mega buzzy atmosphere, Olympian Tom Daley led the warm up, the tunes blasting from the DJ decks were on point, the road were closed and the route was just brilliant. I loved weaving in and out of the residential streets and swear I saw so many parts of Shoreditch I’ve never seen before! Also, it all felt quite relaxed - whilst the roads were closed, there weren’t rails or bollards so it kind of just felt like loads of us were out on a casual run together! The support from the locals was also fab — everyone was outside their houses, in their Sunday morning slippers with their cafetiere cheering everyone on. Great vibes!
Because Ed and I arrived at the start line pretty late, we totally omitted to get out timing chips for our official results BUT if my watch was anything to go by, it said I got a PB of 52 minutes! Pretty happy with that given I’d spent the past fortnight swapping training for devouring pizza and Aperol Spritz in Italy!
Back at the race village, the medal was huge, the adidas Runners international community was strong, and AJ and Adrienne were amping up the party blaring old school tunes from the adidas van. The party continued at The Hoxton (where else eh!) where my colleagues had done a sweet job of making the place look sick!
GREAT day, great event, roll on the next one.